Articles Listing

  1. Hitting Consumers in Their Sweet Spot

    target customer

    There are many factors to consider when working to increase brand awareness and break through to the right demographic – nowadays more than ever. A one-size-fits-all approach is not likely to work, and for obvious reasons.

    A single 20-something man shouldn’t be getting the same messaging and rewards as a 40-something female, even though both may shop at Kohl’s. You need to pull different marketing levers to reach each one. (more…)

  2. Top 50 Brands & Vendors Most Mentioned by Digital Marketers [STUDY]


    PunchTab and Leadtail recently collaborated to analyze the activities of digital marketers on Twitter to see (among other things) how they describe themselves, what hashtags they use, and which people and publications they read and share the most. This analysis was summarized in a report, aptly titled: How Digital Marketers Engage on Twitter.

    For instance, digital marketers use Twitter to share content from other social networks. Which social networks are shared most often? (more…)

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