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  1. What Are The Top Fashion & Retail Loyalty Programs Among Millennials?

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    If you’re a fashion retailer, tapping into the Millennial market undoubtedly tops your marketing wish list. They’re a fashion-conscious, social-savvy demographic that comprises one-quarter of the US population, and spends over $600 billion annually. Makes sense.

    But did you know that their power extends even beyond THAT? Millennials are responsible for creating and informing on fashion trends web-wide – and other generations are listening to them! Millennials know this and they wield their mobile prowess like a superpower. (more…)

  2. Millennials Are Loyal to Brands – And Each Other

    Millennials Share Word of Mouth

    Remember that shampoo ad from the 80’s that went, “It was so good I told two friends about it. And they told two friends. And so on, and so on, and so on?” If you do, you’re probably at an age where connecting with Millennials isn’t as organic as that Faberge shampoo was.

    As it turns out, Millennials not only appreciate the same type of word-of-mouth used in the classic commercial referenced above – they actually seem to depend on it MORE in this oversaturated online market!
    (more…)

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