Truth #1: Good marketing is hard.
Truth #2: Target does a lot of good marketing.
People not only pay attention to Target’s marketing and advertising, they LOVE it. Target has amassed an army of passionate social media followers: over 1 million Twitter followers, nearly 23 million Likes on Facebook, and numerous fan blogs. But even brands that inspire as much customer advocacy and engagement as Target need programs for upsell, cross-sell, loyalty, and retention… (more…)