Multi-Channel Marketing Roundup May 13-18, 2013
Hairhouse Warehouse Turns To NetSuite For Omnichannel Commerce
Hairhouse Warehouse, a large Australian hair and beauty retailer, has started to use NetSuite’s integrated SuiteCommerce solution to integrate its web business and manage multiple channels and locations. It also enables them to support its POS system, provide a unified real-time view of its business, perform automated merchandising and marketing, as well as gain a 360-degree view of each customer. This multi-channel experience will help expand brand awareness and help Hairhouse Warehouse gain a single view of its customers, franchisees, sales and revenue.
This is a great article for delving into multi-channel and omni-channel strategies. Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a big picture of all the actions taken along a customer lifestyle. With examples from big companies like Starbucks, Apple and Macy’s, this article shows that a consistent brand strategy across multiple channels is a recipe for success.
Omnichannel Marketing: Your Next Challenge [Source: ClickZ]
5 Hot Omni-Channel Trends (Slideshow)
This slideshow illustrates the future of retail summed up by Shopatron from a Forrester presentation from analyst Peter Sheldon. Some of the trends include buy online, pick up anywhere which is being used by big companies like Best Buy and Amazon. Check out what’s in store for omni-channel retail.
Slideshow: 5 Hot Omnichannel Trends – Shopatron [Source: Shopatron]
The rise of Omni-channel retail: definition and 5 tips
There are several ways to enhance the customer experience with a multi-channel strategy. Everyone is talking about Omni-channel, but how do you leverage it for your business? Get these 5 tips to integrate the consumer experience and join this evolution towards an integrated digital, social, physical, and mobile shopping experience.
The rise of omni-channel retail: definition and 5 tips [Source: Selligent]
Target Tests Video Streaming Service
Target is dipping it’s large hand into the multi-channel pool by offering a new video streaming service called Target Ticket. The service provides “instant access to 15,000 titles,” including new releases, classic movies and “next-day TV” shows. The site is also offering beta test members 15% off retail on “all media” through the end of July. Will you be signing up for Target Ticket?
Target Tests Video Streaming Service [Source: Multichannel News]
Recipe for a Wildly Successful Multichannel Campaign
An example of how a multichannel digital engagement strategy can be successful if you have all the right parts. In this example, they launched the campaign from a variety of channels to test them for viability and lead conversion while making sure the messaging was consistent between all channels, CTAs and landing pages.
Did we miss something? What was your favorite multi-channel campaign of the week? Post your links and comments below!